Paraval Co. is a luxury streetwear fashion brand based in Los Angeles. Its clothing line is primarily leisure wear.
The fashion start-up had already developed a great identity, but struggled to be seen among the hundreds of fashion brands on the market. They wanted to stand out and be noticed, and above all, generate more sales.
It was obvious that this company is edgy and does not conform to what society thinks fashion should look like, instead choosing to celebrate authenticity and unique identities. I maximized this amazing unique selling point (USP) with a hard-hitting campaign that translated across Paraval Co’s digital channels including Facebook and Instagram. It incorporated paid for ads, Google ads and an influencer campaign.
Following the campaign, Paraval Co’s online sales increased by 40% and their social media following increased by 62%. The campaign yielded a 400% return on investment (ROI).