Case Study 04

407% Return on Investment for Women’s Fitness Apparel Company

The Client

An inclusive women’s fitness apparel company which focusses on fashionable fitness and leisure wear.

The Challenge

The company wanted to increase their online sales using the digital channels available to them but was unsure of how to do this effectively and for the greatest return on investment (ROI).

The Solution

Utilizing the company’s unique style, I created a wide-ranging digital marketing campaign focussing on Instagram, Facebook, email and the company’s website. The campaign incorporated organic, paid for and Google ads together with email marketing. Utilizing a range of look-a-like, warm and prospecting audiences, I was able to significantly increase sales for the company.

The Impact

The successful campaign not only significantly increased link clicks and sales ten-fold, which was unheard of for the company in the past, it also yielded an impressive 407% ROI. The company saw its highest ever number of sales thanks to this campaign.

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